Press kit
Everything you need to tell the Welleo story
Logos, colours, how to write our name, approved company descriptions and claims, and high-resolution images of our products and app — free to use in coverage and partner materials about Welleo.
Logo
Using the logo
- Use the files exactly as supplied: don’t recolour, redraw, stretch or skew them, and don’t add shadows, glows or gradients.
- Leave clear space around the logo at least as tall as the wave symbol, on every side.
- Use the charcoal logo on light backgrounds and the cream logo on dark or photographic ones.
- Never colour the two waves differently.
Colours
A calm, cool palette that is never neon. Use these values when your layout needs to match Welleo.
Powder Blue
Our signature colour, for accents and calm calls to action.
- HEX
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#9CB5DE
- RGB
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156, 181, 222
Slate Indigo
For buttons, links and anything that needs more weight.
- HEX
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#5C6999
- RGB
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92, 105, 153
Pale Slate
Our women’s health colour: fertility, menopause and hormones.
- HEX
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#C9C3D5
- RGB
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201, 195, 213
Cool Steel
A muted teal that grounds the blues.
- HEX
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#7B9898
- RGB
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123, 152, 152
Charcoal
For all text. We never use pure black.
- HEX
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#232F23
- RGB
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35, 47, 35
Parchment
Our background. We never use pure white for pages.
- HEX
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#F8F3ED
- RGB
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248, 243, 237
Brand gradient
For covers and large hero areas, with white or cream text on top.
- CSS
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linear-gradient(118deg, #5C6999 0%, #7B9898 56%, #C9C3D5 100%)
Our name
The brand is written Welleo: a capital W, the rest in lower case, as one word. Our legal entity is P4Q Health S.L.; please use it only where a legal name is required.
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Welleo
Correct · Capital W, one word
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welleo
Incorrect · All lower case is only for the logo
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WELLEO
Incorrect · Not in capitals, even in headlines
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P4Q Health
Incorrect · That’s our legal entity; the brand is Welleo
About Welleo
Approved descriptions of Welleo for articles, newsletters, event programmes and partner websites. Use them as they are, choosing the length that fits.
One line21 words
Welleo pairs quick biomarker tests at partner pharmacies with food supplements, so people can supplement according to their own measured levels.
Short version48 words
Welleo is a Spanish health-technology company that brings data to everyday supplementation. People measure key biomarkers with rapid tests at partner pharmacies; the Welleo Reader turns each test into a quantitative reading, and the Welleo app uses the result to recommend food supplements and track progress over time.
Long version104 words
Welleo is a health-technology company based in Bizkaia, Spain, that brings data to everyday supplementation. People measure key biomarkers, such as vitamin D, cortisol, inflammation markers and hormones, with rapid tests at partner pharmacies. The Welleo Reader, a handheld device that uses eight-channel immunofluorescence, turns each test into a consistent quantitative reading. The Welleo app then uses the result to recommend food supplements and to track progress over time. Welleo was co-founded by Aitor Alapont, founder of P4Q Electronics and Qassay, with a team of engineers and data scientists, and works with a scientific advisory board of physicians, pharmacists and nutritionists. More at welleo.com.
Key facts
- Brand
- Welleo
- Company
- P4Q Health S.L.
- Headquarters
- Alonsotegi, Bizkaia (Spain)
- What we do
- Rapid biomarker tests, the Welleo Reader, the Welleo app and food supplements
- Founders
- Aitor Alapont (CEO), Gorka Alapont (Commercial Director), Imanol Aurrekoetxea (Product Manager) and Dr Gorka Kobeaga (CTO)
- Where to find us
- Partner pharmacies and welleo.com
Approved claims
When your piece describes what our products do, please use the wording below. It is the only product wording we have approved for use outside our own labels and product pages.
| Product | Approved wording | Conditions of use |
|---|---|---|
| Welleo Reader | The Welleo Reader uses eight-channel immunofluorescence to turn a rapid test into a consistent, quantitative reading. |
Describe it as a reader for rapid tests. |
| Welleo tests | Welleo tests measure specific biomarkers, such as vitamin D, so you can see your levels and follow how they change over time. |
A result is not a diagnosis. Anyone worried about a result should talk to a healthcare professional. |
| Welleo app | The Welleo app keeps your results in one place and recommends supplements based on your measured levels. |
The app does not diagnose or treat any condition. |
Each food supplement has its own authorised health claims and conditions of use, printed on its label and on its product page at welleo.com. Quote them exactly as written, and only for the product they belong to.
Writing guide
When you write about Welleo
- Describe Welleo tests as a way to measure and follow specific biomarkers, not as a diagnosis.
- Call our supplements food supplements, and quote their health claims exactly as they appear on the label.
- Use the approved wording above, word for word where you can.
- Write the name as Welleo.
Please avoid
- Don’t say a test diagnoses, detects or rules out a disease.
- Don’t say a supplement prevents, treats or cures any disease.
- Don’t present supplements as a substitute for a varied, balanced diet.
- Don’t quote accuracy figures or health outcomes we haven’t published. If in doubt, ask us before you publish.
Photography
High-resolution photographs of Welleo products, free to use in coverage and partner materials about Welleo. Please credit them as “Photo: Welleo”.
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A woman holding the Welleo Reader
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A pharmacist presents the Welleo Reader with a Welleo test and Welleo food supplements
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The Welleo Reader, front view
The Welleo app
Screens from the Welleo app, for when your piece needs to show the product itself.
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A vitamin D result in the Welleo app, with the supplement cycle linked to it
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Following a vitamin D result in the Welleo app
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A Welleo vitamin D rapid test next to its result in the app
Working on a story?
For interviews, product samples, data or anything you can’t find here, write to us.